Madrid. En vena. at Las Rozas Village

Las Rozas Village pays tribute to Madrid — to its culture, its traditions, and to the people who build its soul every day. Because Madrid doesn't ask where you're from. Madrid belongs to those who choose to stay and live it to the fullest.

An experience to be savoured during an unforgettable day of shopping, where fashion, gastronomy and a unique retail experience come together across more than 100 boutiques with up to 60% off all year round.

Every corner of the Village becomes a tribute to the spirit of the city. Madrid at the Village is expressed through symbols reinterpreted through a contemporary lens: the banderilla, reinvented by Kike Martínez as a cult object and modern gesture; Las Vistillas del Village, a recreation of the visual identity of Madrid's bars through hand-painted lettering on glass, tile and metal; the ceramics of the Ruiz de Luna family, reviving a deeply rooted craft tradition; the Postales de Madrid, a graphic vision combining typography, colour and popular symbols; the rosquillas, emblem of the most traditional pastry-making tied to local festivals and celebrations; and the mantón, reinterpreted as an expression of popular identity.

The flavours of Madrid are also an essential part of the experience. At La Gildería, Kike Martínez — from Bombas, Cohetes y Lagartos de Vallekas — reinvents the gilda, a bite-sized morsel loaded with history and Madrid character. At La Vermutería, midday is celebrated as tradition demands: with vermouth and without haste, on the terrace of Joselito's. The experience is completed with the Ruta de la Tapa, a journey through the Village's restaurants to discover the most authentic local flavours.

Las Rozas Village also brings together Madrid-born brands such as Loewe, Bimani, Flabelus, Ecoalf, Aristocrazy, UNOde50, Scuffers and El Ganso, alongside leading international names, in a setting that celebrates Madrid's identity in all its forms.