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Madrid Unique Destination

The new era of upscale in the heart of Madrid.

What is Madrid Unique Destination?
About us
At Madrid Unique Destination, excellence isn't just an experience, but a way to connect with the extraordinary. We have created an exclusive community that transforms the way in which Madrid is lived, merging tradition and avant-garde to offer unparalleled moments, designed for establishments that strive for the exceptional.
Vision and Purpose

Position Madrid as the epicenter of extraordinary, experiential, and authentic tourism

Madrid Unique Destination, an initiative led by the Tourism Department of the Madrid City Council, was created with the vision of establishing Madrid as an international benchmark for exclusive and authentic tourism.
The initiative aims not only to attract exceptional visitors, but also to promote collaborations between various sectors, strengthening the offer of unique experiences. We want to turn the city into a global epicenter where excellence, culture and well-being are in harmony.

We have brought together the better institutions in gastronomy, art, culture, fashion and well-being to create a community where excellence is the norm.

With the support of public institutions and private companies, we created a space where collaboration flourishes, giving life to experiences that raise exclusivity and tourism to an unparalleled level in the city.
Our Philosophy
Madrid Unique Destination is not only a platform for exclusive experiences, but also a project committed to sustainability and social responsibility. All our actions are designed to generate a positive impact on the city, promoting values of respect, authenticity and innovation in every detail.
Excellency
Every experience we offer reflects our relentless quest for perfection, creating unforgettable moments that redefine the concept of excellence in Madrid.
Sustainability
Our dedication to respect for the environment is reflected in every action, promoting responsible experiences that care for the environment and promote conscious and sustainable tourism.
Commitment
We are dedicated to building strong relationships with our partners, creating a community where excellence and authenticity are the fundamental pillars of every project and experience.